How Powered AI Customer Service Drives Business Growth
Customer service has become a key growth driver, thanks to technologies like AI, Digital Twin, CRM systems, and automation that help teams respond faster and work more efficiently across digital channels. At the same time, customer expectations are higher than ever. In fact,
86%
of consumers are comfortable interacting with AI, nearly half say they’re willing to pay more for great service, and 46% are more likely to buy when communications feel personalized. While digital tools play a big role, people still value quick responses, knowledgeable support, and a personal touch.
That’s why blended agents (those who manage multiple communication channels) have increased by 30%, and self-service tools like knowledge bases have grown by 20% globally. The payoff is clear: companies that meet these expectations earn stronger loyalty, with
77%
of customers saying they feel more connected to the brands that deliver.
AI is Transforming Customer Support
A recent IBM study highlights that nearly half of CEOs recognize rising customer expectations and are turning to generative AI to address them. In response,
70%
of organizations are investing in AI, automation, and customer intent analysis tools. By the end of 2023, 63% of executives had already implemented AI tools to support their service teams, and Gartner forecasts that
80%
of customer service operations will adopt generative AI in the near future.
Companies using AI in support roles are reporting up to a 30% reduction in customer service costs and faster resolution times, often leading to double-digit increases in customer satisfaction and loyalty.
Manufacturing’s Customer Service Evolution
Manufacturers have traditionally excelled at producing quality products. However, in today’s fast-changing environment, outstanding customer service is just as important. Salesforce’s latest State of Service report shows that fast, personalized, and connected service is no longer a luxury but a requirement. Recent data illustrates this shift clearly:
- 82% of service leaders agree that transforming customer service is essential to stay competitive.
- 84% are focused on enhancing mobile service capabilities.
- 89% believe the customer experience with mobile workers directly impacts their brand.
- 80% report that mobile service drives significant revenue, while 79% say it creates new revenue streams.
This evolution reflects changing customer priorities: 84% of customers say the experience a company delivers is as important as its products. Additionally, 60% of customers have left brands due to poor service.
How Leading Manufacturers Are Adapting to Evolution with AI
In response, manufacturing companies are rethinking service to deepen customer relationships, boost operational performance, and generate revenue. Recent surveys reflect strong momentum across the sector: a 2024 Deloitte study found that
83%
of industrial manufacturers either use or plan to use AI and machine learning to improve customer experience.
According to Rootstock’s 2025 report,
77%
of manufacturers have implemented AI solutions, up from 70% in 2023, with nearly one-third applying AI directly to customer service operations.
Salesforce data indicates that 80% of manufacturers are experimenting with AI, and over a third have fully integrated it into their operations.
Manufacturers are embracing digital service tools to boost efficiency and customer satisfaction. AI chatbots, already used by 24% of decision-makers, with 33% planning adoption, resolve routine issues three times faster than human agents. Technologies like AI, IoT, and AR/VR enable predictive maintenance and remote support, helping reduce costly downtime. Service is shifting from transactional to strategic, with a focus on outcomes like uptime and efficiency. Metrics now include satisfaction, resolution speed, and NPS. Deloitte reports that
70%
of manufacturers using AI see improved loyalty, and nearly half report higher revenue.
Building Smarter, Seamless Customer Experiences with AI & Data
AI is accelerating a shift toward smarter, more seamless customer experiences. According to recent studies, over
80%
of manufacturers plan to increase their AI budgets in 2025, especially in areas directly tied to customer service: they are combining predictive analytics, AI personalization, and self-service tools to meet rising expectations. At the same time, companies are aligning their service strategies with sustainability goals, recognizing that customers increasingly expect both convenience and conscientiousness.
In this new era, manufacturers aren’t just building great products: they’re delivering great experiences. And with AI and automation at the core, customer service is becoming one of the most powerful engines of long-term growth and differentiation.