Skip to content

CMS & App Colture

A single green tree stands on a field of bright green grass under a dark blue starry night sky, with a partial arc of white dots visible in the upper right corner.

What did the customer ask for?

Timac Agro Italia needed to optimize the CRM in support of the commercial network, implementing features to improve communication with their customers. 

  • Customer

Timac Agro Italia is the Italian branch of Groupe Roullier, an international company which deals with vegetable nutrition. 

A laptop screen shows the backend interface for a Content Management System (CMS) labeled "Timac Agro CMS," displaying a list of "Manage Colture Content" items like "Pomodoro" and "Olivo."
A tablet displays a digital presentation from "Timac Agro" on apple tree care, featuring a video of pruning and five thumbnail buttons detailing the "Fasi Fenologiche Melo" (Apple Phenological Stages).

Solution

FifthIngenium developed a mobile app for Timac Agro Italia’s technical sales team, with a double purpose: on the one hand, to collect information about prospects and customers and their crops, integrating this data to the existing CRM; on the other hand, to support the communication of the agronomist. In particular, from his tablet, the technician is able to show the farmer the phenological phases of different crops (apple, pear or tomato) and illustrate which product is targeted for each different growing phase, showing the technical data sheet and with the support of videos about the reference crop, and interviews with experts. 

read other success stories
FifthIngenium logo
Powered by  GDPR Cookie Compliance
Privacy Overview

This website uses cookies so that we can provide you with the best user experience possible. Cookie information is stored in your browser and performs functions such as recognising you when you return to our website and helping our team to understand which sections of the website you find most interesting and useful.