What did the customer ask for?
Timac Agro Italia contacted us to get ready for its first time at the Fruit Logistica fair, an international trade fair about fresh fruit and vegetables. The company was participating with four country branches (Italy, Spain, Germany, and Poland) with the desire to stand out from its competitors by offering a smart and technological booth to its visitors.
- Customer
Timac Agro Italia is the Italian branch of Groupe Roullier, an international company which deals with vegetable nutrition.
Solution
FifthIngenium developed three different applications, including an attractive Microsoft Kinect-powered app, to accompany the visitor’s arrival at the booth with an immersive gamified experience. In the hallway that served as entrance, in fact, a large screen reflected the visitor’s shape, projecting it with graphic effects that followed the movements in real-time. Up to four people could live the experience simultaneously.