What did the customer ask for?
Unicredit and WWF Italia wanted to set up a unique event for the campaign #GenerAzione Mare, targeted on the safeguard of the Mediterranean Sea and of its key animal species.
- Customer
The Italian branch of the world’s largest organisation working in defence of the environment and endangered species. WWF for Nature and Unicredit Bank initiative.
Solution
FifthIngenium brought the Sea in Milan, in the central Piazza Gae Aulenti, to focus people attention on the beauty and fragility of the sea environment. Visitors wore Microsoft Hololens, and lived a Mixed Reality experience in the Piazza/sea: they could walk in between dolphins, turtles and whales, interacting with them to better understand the importance of protecting the sea.