We bring the Sea in Milan: July 18th, Piazza Gae Aulenti. The occasion is the campaign #GenerAzione Mare, targeted on the safeguard of the Mediterranean Sea and of its key animal species. Unicredit and WWF Italia – World Wild Foundation for Nature – have organized this event to focus people attention on the beauty and on the fragility of the environment. Visitors can wear our Microsoft Hololens, virtual reality viewers: Piazza Gae Aulenti is transformed into a beautiful sea, people can walk in the middle of dolphins, turtles and whales interacting with them to better understand the importance of sea protection.



We develop the environment and rent HoloLens

What we did

Graphic design / AR


Matteo Valoriani, Luigi Oliveto, Giulia Piccoli Trapletti

In Collaboration with